Let's do business better.

Hotel Tech Group is a leading group of hospitality software companies, 

serving independent hotels and small chains.

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How we add value

Experience

We have experience with successfully acquiring and integrating businesses.

Strong financial foundation

We have a strong financial foundation backed by Connected Capital & Partners.

We are founders

As long-term hotel software founders, we understand the industry.

I'm grateful that my company is now part of the Hotel Tech Group, an organisation known for its personal and focused approach. In today’s rapidly evolving tech landscape, their hands-on involvement ensures the company is perfectly positioned to thrive and drive innovation. This transition also brings a significant level of financial security, allowing me to look to the future with confidence and optimism.

- Erik Baumann, Founder Hoteliers.com

Our criteria

We combine deep industry expertise with strategic capital to help our portfolio companies accelerate growth and achieve market leadership.

Customers

Your software services independent hotels and small chains with >30 rooms and an ADR of € 175 or higher in North-Western Europe.

Revenue

Your revenue is growing year over year, is between 1M and 15M and at least 50% is subscription based.

EBITDA

Your EBITDA is at least between

0 and 1M.

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Becoming part of the growing Hotel Tech Group family marks an exciting new chapter for Net Affinity, our staff and our clients. By aligning our strengths with other group companies we can better support our clients by providing unified distribution, booking and payment solutions and deliver exceptional guest experiences.

- William Cotter, Founder of Net Affinity

Our team of entrepreneurs and investors

Hotel Tech Group is a leading group of hospitality software companies, serving independent hotels and small chains. We partner with innovative companies to drive growth and transformation in the hospitality industry. 

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Our group of leading hospitality tech brands

Hotel Tech Group brings together strong, market-leading companies with specialised expertise and a shared vision for smarter hotel technology. Hoteliers.com, Smarthotel and Net Affinity each contribute proven capabilities to a unified group built for long-term impact in the hospitality industry.

Read our latest publications

Smarthotel & Net Affinity
August 25, 2025
Discover how Smarthotel’s partnership with Net Affinity is transforming hotel tech – offering seamless booking, payment and integrations to drive bookings.
March 3, 2024
Smarthotel and Hoteliers.com merge to form a stronger hospitality tech provider, backed by Connected Capital to drive innovation, growth, and new market expansion.

Contact info

Orteliuslaan 19
3528 BA Utrecht
The Netherlands

www.hoteltechgroup.com



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